Privacy Policy

1. Who we are

Local Mama operates a local discovery platform that helps users find businesses, stories, listings, and community information. The data controller for personal data processed through the Services is Local Mama (contact details are in the “Contact us” section below).

2. Information we collect

• Account and profile information: such as name, mobile number, email address, and password or authentication details you provide when you register or sign in.
• Content you submit: such as business listings, classifieds, notice board posts, images, descriptions, and messages or support requests you send us.
• Usage and device information: such as IP address, browser type, device identifiers, approximate location (where permitted), pages viewed, and timestamps, collected through logs and similar technologies.
• Cookies and similar technologies: as described in section 6.
• Information from third parties: where you sign in through a partner or we integrate third-party services, we may receive information according to your settings and their policies.

3. How we use your information

We use personal information to:

• Provide, operate, and improve the Services, including search, maps, and listing features.
• Create and manage accounts, authenticate users, and send service-related communications.
• Display user-generated content you choose to publish (for example, public business or classified listings).
• Detect, prevent, and address fraud, abuse, security issues, and technical problems.
• Comply with legal obligations and respond to lawful requests from authorities.
• Analyse usage in aggregate or de-identified form to understand trends and improve the product.
• Send promotional or marketing communications where permitted by law and, where required, only with your consent (you may opt out as described below).

4. Legal bases (where applicable)

Depending on applicable law, we rely on one or more of the following: performance of a contract with you; legitimate interests that are not overridden by your rights (such as securing our Services and improving features); your consent (for example, for certain marketing or non-essential cookies); and compliance with legal obligations.

5. Sharing of information

We may share information with:

• Service providers who assist us with hosting, analytics, email delivery, customer support, payments, or security, subject to appropriate safeguards.
• Other users when you post public content on the Services.
• Authorities or third parties when required by law, to protect rights and safety, or in connection with a merger, acquisition, or asset sale (with notice where required).

We do not sell your personal information in the conventional sense of selling lists of personal data for unrelated marketing. We may use advertising or analytics partners as described in our cookie practices and their respective policies.

6. Cookies and similar technologies

We use cookies and similar technologies to remember preferences, keep you signed in, measure traffic, and improve the Services. You can control cookies through your browser settings. Blocking essential cookies may affect how the Services work.

7. Data retention

We retain personal information for as long as needed to provide the Services, fulfil the purposes described in this policy, resolve disputes, enforce agreements, and meet legal, accounting, or reporting requirements. Retention periods may vary depending on the type of data and context.

8. Security

We implement reasonable technical and organisational measures designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

9. Your rights and choices

Subject to applicable law, you may have the right to access, correct, update, or delete your personal information; object to or restrict certain processing; withdraw consent where processing is consent-based; and lodge a complaint with a supervisory authority. You may also opt out of marketing emails using the unsubscribe link in those messages.

To exercise these rights, contact us using the details below. We may need to verify your identity before fulfilling certain requests.

10. Children

The Services are not directed at children under the age where parental consent is required under applicable law. If you believe we have collected information from a child inappropriately, please contact us and we will take appropriate steps.

11. International transfers

Your information may be processed in India and, where we use providers in other countries, in those locations. Where required, we implement appropriate safeguards for cross-border transfers.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. Where changes are material, we may provide additional notice as required by law.

13. Contact us

For privacy-related questions or requests, please contact us through the contact options published on the Local Mama website or app (for example, the Contact link in the footer), or at the support email address we provide for account holders.